King New Packaging Announcement
October 23, 2014
Cedar Grove, N.J. – King Engine Bearings is pleased to announce their newest strategy to combat counterfeit and knock-off products, while offering complete support and satisfaction for all King Engine Bearing users. The desire to update the design and look of King’s packaging also inspired a number of new security features not typically seen in the automotive aftermarket.
Special hologram decals commonly seen on software packaging are being used on all new King Bearing boxes. This type of decal is very difficult to duplicate, and can be used to quickly verify that the bearings in the box are a genuine King product. These work in a few different ways. One way to use the decal is to utilize a special filter that King dealers can keep on hand that when used in conjunction with the decal show a special image. Lastly there is also a reflection that can be seen when using a laser on the decal, again providing additional security.
When you peel back the hologram decal, there is a special i-King code that uniquely identifies that set of bearings for warranty purposes, or again to confirm that they are Genuine King Bearings. With this code you can use the King website to register the bearings and also track your warranty information for each set of bearings you add to your free i-King website account. This is designed to make it easier to manage all of your warranty information in one place that is always accessible on King’s website.